Here at Outside, inspiring readers to live active, adventurous lives has been our mission for over four decades. Producing exceptional stories has been our north star, and we think we’ve done a pretty damn good job of delivering on that.
And now we’re going to deliver even better, because Outside is joining a company that shares our values and will provide us with more resources and more ways to produce the award-winning journalism you’ve come to expect from us.
Yesterday Pocket Outdoor Media (POM) announced that it has acquired five businesses: Outside magazine (which includes Outside Online), Outside TV, Gaia GPS, athleteReg, and Peloton magazine. These brands join the much loved properties that already make up POM’s existing portfolio—Ski, Yoga Journal, Backpacker, Trail Runner, Climbing, Clean Eating, Women’s Running, VeloNews, Warren Miller Entertainment, Roll Massif, FinisherPix, and almost 20 more—to form the active-lifestyle equivalent of a musical supergroup.
And that’s not all: POM is also changing its name to Outside. You can read more about that announcement in this interview with CEO Robin Thurston.
We think this is great news for our readers, and not just because our new teammates share our passion to help everyone live bravely. The new Outside will be investing in what we do best, helping us inspire and enable more people to participate in the activities we love. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,” said Thurston, “and the additions are all about fulfilling that mission. We will now be delivering world-class content, experiences, and services 24/7 to almost every home in America across every platform, screen, and device.”
You will also hear more about the company’s Active Pass membership, which you can think of as the Amazon Prime of the active outdoor lifestyle. This $ 99 membership includes hundreds of dollars’ worth of value in the form of premium digital and photographic content, magazine subscriptions, event entries, training plans, recipes, books, a personalized feed, and interactive experiences with editors, pro athletes, coaches, and other experts. And as the five new brands join the Outside platform, it will expand to include new perks: advanced navigation tools that’ll keep you safe while skiing and backpacking, exclusive access to first-run documentaries, access to member-only events and adventures, additional gear discounts, and much more.
Last but not least, we’re thrilled that our entire team has been invited to join the new Outside, and we’ll be maintaining our unique headquarters here in Santa Fe.